Grand Opening in Belfast
- Northern Ireland’s very first LEGO Store opened its doors at Victoria Square, Belfast, on 28 August 2025, officially welcoming fans on Thursday, 28th August at 9 am. We got in on Wednesday evening thanks to Dave Fennell and the brick.ie community where we had the evening before to browse the store.
- Locals could even see Dáithí cutting the ribbon, and the store featured special opening weekend promos, including printed tiles and “LEGO Brand Store” exclusive items.
What LEGO sets released today (September 1)?
1. Harry Potter – Hogsmeade Village – Collectors’ Edition
- Released today for LEGO Insiders, full public availability begins September 4.
- A grand diorama-style set featuring 3,228 pieces and 12 minifigures, including iconic locations like the Three Broomsticks, Honeydukes, Owl Post, Zonko’s Joke Shop, crafted in a Tim Burton–esque aesthetic.
2. Wicked: For Good – New Set Line
- All seven new Wicked-themed sets officially launch today.
- Noteworthy titles include:
- Emerald City Wall Art (set 75685)
- Elphaba’s Retreat (set 75687)
- Glinda’s Wedding Day (set 75688)
- Emerald City & Kiamo Ko Castle (set 75689)
- Glinda & Elphaba Bookends (set 75691)
3. WALL-E and EVE
- A renewed, updated set featuring both WALL‑E and EVE drops today.
4. Spider-Man: Across the Spider-Verse – Collectible Minifigures
- A new wave of 12 collectible minifigures officially released today.
5. BrickHeadz – Harry Potter & Wicked Characters
- Three BrickHeadz sets released today:
- 40791 Goblet of Fire Figures – 671 pieces
- 40794 Elphaba & Glinda Figures – 325 pieces
- 40802 Luna & Thestral Figures – 292 pieces.
6. Back to Hogwarts – Gift With Purchase Offers
- Running from September 1–7, qualifying purchases of LEGO Harry Potter sets (e.g. £115 / €130 / US$130) earn:
- 40770 Hogwarts Castle: Room of Requirement (202 pieces)
- Quidditch Lesson set (30706) – thanks to Keith Fay for pointing out that Smyth’s had this available on Sunday also in stores in Ireland.
- LEGO Insiders purchasing the Hogsmeade Village (76457) receive a Hogsmeade Sign (5009867) GWP.
Any new announcements today?
— Yes! LEGO unveiled new 2025 Seasonal Christmas sets:
- Revealed today, they are scheduled for launch October 1, 2025. Titles include:
- Gingerbread AT‑AT (40806)
- Festive Gingerbread House (40809)
- Snowman Ornaments (40812)
- Up‑Scaled Santa Minifigure (40820).
— Other major upcoming releases or news:
- Pirates of the Caribbean – Captain Jack Sparrow’s Pirate Ship: announced previously, ships mid‑September (Insiders: Sept 12; Public: Sept 15).
- Batman – Arkham Asylum (nearly 3,000 pieces): previewed and confirmed for September; preorders open this month.
- Willy Wonka & the Chocolate Factory (Ideas set 21360): slated for later September.
- Nintendo Game Boy brick-built set and Wicked Emerald City Wall Art, plus more from Comic‑Con announcements, are also upcoming
August 2025 Releases
- A staggering 101+ new LEGO sets debuted across 20 themes in August, marking it the busiest month of the year.
Rumors & Confirmations
- Keep an eye on BrickFanatics for confirmed and rumoured 2025 sets across popular themes like Star Wars, Marvel, Harry Potter, and Icons.
- LEGO Ideas also revealed two more sets entering production in late August.
LEGO World News & Corporate Highlights
- LEGO H1 2025 results: Record-breaking revenue of DKK 34.6 billion (+12%), operating profit at DKK 9.0 billion (+10%), and net profit at DKK 6.5 billion, thanks to strong demand and new launches.
- 314 new sets launched in H1 2025, the most in a half-year ever LEGO® Shop.
- New partnerships and themes included Bluey, One Piece, and a collaboration with Pokémon planned for 2026.
- Sustainability push: Campaign titled “Built for Tomorrow” highlights brick durability using sustainable materials, featuring a knight minifigure from 1978’s Yellow Castle LEGO® Shop.
- Corporate-life stories: LEGO co‑produced the TIME “Girls of the Year” list, spotlighting 10 young female leaders aged 12–17 under the “She Built That” campaign.
Our LEGO Adventures (Hauls & Builds)
- Hauls this week:
- Killiney: Picked up several Star Wars LEGO sets (details of which we’ll unpack at the table!).
- Carnew: Picked up seven Minecraft LEGO sets, a seriously epic Minecraft haul!
- Builds at home:
- Darren started on the Italian Riviera (Architecture), beautiful coastal vibes emerging!
- Luke and Rose teamed up to build the Super Mario Mario Kart – Bowser’s Castle, watch out for flying shells on the kitchen table!
- We also assembled the BrickHeadz Monkey D. Luffy & Buggy, they look adorable side by side.
Quick Recap Table
| Topic | Highlights |
|---|---|
| Local | Belfast LEGO Store opening, exclusive promos, ribbon-cutting by Dáithí |
| New Sets | Harry Potter, Spiderman Mini-figures, Wall-e, Wicked, BrickHeadz & more |
| News | LEGO’s record mid-year financials, sustainability campaigns, and visibility for young female leaders |
| Our Hauls | Star Wars sets (Killiney), seven Minecraft sets (Carnew) |
| Builds | Italian Riviera, Bowser’s Castle, Luffy & Buggy BrickHeadz |
